Twitter Installs New X Sign Logo On Its App And Website

[{"selector":"#anim-9d507399-243a-4647-8663-cbb34853ee14","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Twitter has replaced its bird logo with a new X sign logo on its app and website.

[{"selector":"#anim-9cfc202d-8891-47bf-b3fb-15508ee76332","keyframes":{"transform":["translate3d(-111.64179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0676c029-26df-47a1-97c9-a2da82b56181","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09cb751a-a581-4ead-a6cf-b1731b3d22a7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] The new logo is part of the company's rebranding efforts.

[{"selector":"#anim-09c21771-a2d3-4540-a091-349034352b96","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2484bacd-b77d-432d-a23a-cce5f1c8d548","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c0a4bfc-dd25-4540-abf1-0d00a2ab8d47","keyframes":{"transform":["translate3d(0px, 155.55562%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The X sign logo is meant to represent conversation and connection. Check More

[{"selector":"#anim-2e5a95d2-a294-485e-bb09-73d9cf79b922","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ce54f6ea-bd0f-4c84-8648-2bffdecd3257","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Twitter's rebranding also includes a new font and color scheme.

[{"selector":"#anim-3fde9b25-e1dd-4fd6-b082-61f4eea53275","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The company has been testing the new logo with a small group of users since June.

[{"selector":"#anim-d0e2efb9-bfa8-4470-abf9-c1e17cfeba5c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-294d2bc1-a75c-4215-a225-33205c051919","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The new logo has received mixed reactions from users on social media.

[{"selector":"#anim-c817d46b-6897-4f5c-bbe3-70a8f3dfd93f","keyframes":[{"offset":0,"transform":"translate3d(0, -254.05835%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -71.44120802%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -24.28797826%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -9.120694765%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -3.9633102599999996%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] Some users have criticized the new logo for being too similar to other logos.

[{"selector":"#anim-ff1f0c67-7c50-44ac-b523-1fe2c9f22a71","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Others have praised the new logo for being more modern and sleek.

[{"selector":"#anim-32c3f874-f8d4-47fa-9507-d955868e5e83","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Twitter's rebranding comes as the company tries to attract more users and advertisers.

[{"selector":"#anim-dd776ab6-28d3-4e2e-9878-6faba9793c30","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bba8b492-1dad-414f-b61a-b61d17ba3d61","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-82e3259c-1023-4150-8edd-1ccc8c23a418","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0b6610d-55d3-47ab-929c-fa08630fb628","keyframes":{"transform":["translate3d(0px, 155.55562%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The company has been struggling to grow its user base and compete with other social media platforms. Check More